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Avoiding Investment Scams on Social Media

The internet, particularly social media platforms, has become a prime hunting ground for scammers. Investment scams have seen a significant increase of late. These scams target individuals looking to invest, promising unrealistic returns with minimal risk.

Common Tactics Used in Social Media Scams

  • Celebrity Endorsements: Scammers often claim that celebrities or public figures are endorsing their investment schemes. These claims are usually false. Artificial Intelligence and Deepfake adverts showing them endorsing the product are not always easy to spot.

  • High-Pressure Tactics: Scammers may use urgency or fear to pressure you into making quick decisions.

  • Guaranteed Returns: Promises of unrealistic guaranteed returns without any risk are a red flag.

  • Limited-Time Offers: Scammers may create a sense of scarcity to entice you to invest.

How to Protect Yourself

  • Do Your Research: Before investing, thoroughly research the company or individual promoting the investment. Check their online reputation and verify their credentials.

  • Be Wary of High Returns: If an investment opportunity promises unusually high returns with little or no risk, it's likely a scam.

  • Avoid Pressure Tactics: Legitimate investment firms will not pressure you into making hasty decisions.
  • Verify the Company: Check if the company is registered with the appropriate regulatory authority.

  • Consult a recognised and fully certified Financial Advisor: If you're unsure about an investment opportunity, always consult with a qualified advisor first.

More information on scam awareness and prevention can be found at

Remember, if something seems too good to be true, it probably is.


Original message sent by: Mark Irvine (Police Scotland, Constable, A Div - Grampian)



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